Educator's Guide

Engaging with the YouTube generation.

TouchCast educator's guide.

By Dr. Ayelet Segal


About the author.


Dr. Ayelet Segal is the head of TouchCast Education. She has devoted the last twenty years exploring problems in the realm of Cognitive Psychology, Education and HCI (Human Computer Interaction), both in academia and industry. Dr. Segal earned a Masters and PhD in Cognitive Psychology, Education and Technology from Teachers College, Columbia University in NYC. Her research focuses on embodiment theory and gestural interfaces to promote cognition and learning. She also holds a Masters of Arts in Interactive Media from Middlesex University in London, UK. Her thesis was on experiential software in the field of “edutainment” – the integration of entertainment and education. She is the Head of Education for TouchCast. Dr. Segal is a published author. She is a contributing author of the chapter “Embodied Cognition and Learning Environment Design” of the book Theoretical Foundations of Student-Centered Learning Environments (New York: Routledge) by D. Jonassen and S. Lamb (Eds.). Ayelet has achieved global recognition and critical acclaim; she has been honored with international awards and has presented her research at numerous conferences.

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The lowdown.

AN OPPORTUNITY TO ENGAGE - Embrace their language Connecting with young learners presents amazing potential. Technology offers a wealth of tools to engage students, but discovering these tools is not an easy task. Most children appear to have a sense of what is considered educational software and immediately disregard it as something that is not organic to their ambitions. Finding a tool that channels their expectations and aspirations helps them to sustain the engagement and makes the learning experience meaningful and immersive. This YouTube generation curates knowledge through video, and increasingly communicates through broadcasting. In the social media world they’re growing up in, anyone can be a broadcaster. With TouchCast, teachers can now use broadcasting tools to present information and to let their students communicate in a way in which they feel most comfortable and most creative. TouchCast allows educators and students around the world to easily create comprehensive and engaging interactive videos… and they have fun while doing it. All you need to do is look into the eyes of these youngsters as they say: 3, 2, 1, Action!