What Is Event Technology and Why Does it Matter?
Whether you’re using virtual conferencing software or hosting an event in person, there’s nothing like fresh, cutting-edge event technology to keep attendees engaged. Not only will you captivate and retain repeat registrants by providing engaging experiences, but you’ll also learn about their habits and preferences throughout every event. From augmented reality to attendee heat maps and real-time translation, the experience-enriching possibilities are endless. Consider this your guide to today’s hottest event tech trends.
These flexible screens—sometimes called “deformable displays”—just might be this generation’s follow-up to the groundbreaking, albeit now pedestrian, touchscreen. Someday soon, event attendees may be able to “flip” the pages of a bendable e-book or digital program, so you can easily imagine scenarios where in-person and virtual attendees are able to peruse the same digital program that is updatable and trackable in real time.
Augmented reality adds sensory elements, such as graphic overlays, 3D visuals, and sound to a user’s physical space. For instance, using AR, attendees might see how prototypes look in their own homes or get up-close, 3D perspective on key graphs and images. Whether your participants put on a pair of AR glasses on-site or simply hold up their mobile phones at home, every augmented-reality experience is sure to be memorable.
Attendee Heat Maps
Both virtually and online, heat-mapping software can provide easy-to-visualize insights into how attendees flow and congregate throughout an event, such as how many attendees are engaged with your event’s interactive agenda or where attendees stop and listen on an exhibit floor. By utilizing heat maps for both in-person and virtual parts of an event, event managers can bridge the data gap between physical and virtual worlds.
Some virtual event platforms, such as Touchcast, utilize artificial intelligence to instantly translate and dub programming into dozens of languages. Imagine a keynote speech delivered in French, watched in English by a CEO in Los Angeles, and read in Japanese by a doctor in Tokyo—all in real time.
If your programming covers issues like human rights, conservation, social justice, or sustainability, empathy-based VR may be an impactful aid. Consider partnering with an organization or a video journalist to create a VR experience that helps each attendee see the world through another’s eyes. You’ll find that these intimate, immersive moments will be among the most memorable for participants from all walks of life.
As you can tell, we’re big fans of VR headsets, larger-than-life screens, and the immersive media experiences they provide. But this programming still needs to be shareable. By shooting with a VR180 camera, you can have it both ways: In-person attendees can don virtual-reality headsets for a 3D experience, while remote viewers can view the high-quality footage in 2D. Either way, the wide-angle footage is crisp, lifelike, and capable of transporting and immersing registrants practically anywhere in the world—or universe.
Are you ready to put these emerging event tech trends to good use? Get started by contacting Touchcast’s team of virtual event experts!